Search Engine Optimization

SEO In a Nutshell

SEO represents a wide range of marketing, web development, and writing techniques designed to increase the quantity and quality of search-based web traffic to your website. Much of SEO is focused on the goal of improving your visibility by getting your web pages to rank higher in search results, but at its best, it goes beyond this. It’s just as important for SEO to support the image and trustworthiness of your brand, aid in developing a stronger connection with your audience, and help you convert high-quality leads into loyal customers. Its significance within your marketing strategy shouldn’t be underestimated. Between 70% and 80% of search users are focused on organic search results, and 51% of overall traffic to business websites comes from organic search. Considering how many leads this amounts to, it’s easy to see why SEO is the highest inbound marketing priority for 61% of marketers.

The Technical Stuff

In order to list your business website in search results and with as much relevance as possible, Google needs to be able to understand what it contains, how it’s structured, and how to index it. This is where technical SEO comes in. It’s focused largely on the structural, backend aspects of a website that communicate all of this information to Google.

Off-Site SEO

Your organic traffic is also determined by your site’s relationship with the rest of the web. For this, off-site SEO is your best friend. When determining your authority and reputation, Google will consider how many sites link to you or mention your brand, as well as the authority of those sites themselves. On top of this, the quality of your online presence via social media, business listings, & review sites will contribute to how you appear in search results. The better your off-site SEO, the more reputable your site will be, making you a go-to brand in your industry.

MGS Partners can build high-quality links to your site through a combination of your social media profiles and your content. By linking to your articles in social posts on platforms like Facebook, you’ll foster engagement in your online community while supporting your SEO efforts with backlinks. This—combined with local SEO, review monitoring, and more—will give your business an online presence that nurtures your search ranking and gets you the leads you want!

Maintaining Your SEO Strategy

The only thing more important than having an SEO strategy is keeping an eye on it and optimizing its performance. Tracking and analytics are crucial to the ongoing success of everything that SEO involves. Today’s tools allow our team to monitor overall organic traffic to your site, traffic to specific pages, how long a visitor stays on the page before leaving (also known as bounce rate), and much more.

The approach we’ve developed here at MGS Partners also places high importance on in-depth SEO auditing processes. These are instrumental in identifying and eliminating common issues that are detrimental to your search rank and organic traffic. We can even examine how well a page’s search rank is working together with its CRO factors to convert your visitors.

Continuous monitoring and auditing ensures that nothing is lost in translation between your business goals and the results of your SEO strategy. Whether you want to perform better in local search results, check up on the SEO strength of your content, or see how you’re doing when it comes to mobile traffic, we can always pop the hood and do what needs to be done!

Custom Content Marketing

Any successful entrepreneur knows that a company should do more than simply sell a product or service. It should also have something to say. With the rise of content marketing, countless business owners have taken this idea to impressive places, enriching their audiences and improving search ranking in the process. You’ll need your own custom content strategy if you want to keep your SEO and brand images in good shape. MGS Partners is here to give you exactly that! Google is designed to do more than just suggest web pages to search users. It’s designed to connect people with truly dependable businesses that provide useful information. With on-page SEO from MGS Partners, they’ll know you’re one of them!

Drive Organic Traffic

What’s an SEO strategy without a content strategy? Frankly, not much of an SEO strategy. With the right information and the right use of keywords, good content helps Google recognize the relevance and usefulness of your site so that you can rank higher. It’s impossible to overstate just how instrumental this has been when boosting search performance and generating leads for our clients.

We’re certainly not alone, since 72% of marketers see relevant content creation as their most valued SEO technique. Google can confirm its significance, citing content as one of the three most important ranking signals. Websites with blog content have 434% more indexed pages on search engines than those without it, and an excellent content strategy can even boost traffic by 2,000%.

A custom content strategy from MGS Partners will help you capitalize on the SEO power of content by filling your site with well-written articles that target the leads you want and drive organic traffic.

Get the Best Results

Throwing just any information onto your site and calling it a day will never do the trick. Quality, variety, and frequency are everything. Even before a word is written, a content strategy needs to be driven by clear and well-crafted goals. These goals must be built around audience segmenting and targeting, keyword research, the specific focus areas important to your business, and more. The best content tackles these goals while expressing a consistent brand voice, anticipating readers’ interests and needs, and keeping the audience engaged.

You can rely on the team here MGS Partners to complement a top-quality strategy with top-quality content, maintaining and maximizing its performance with data-driven tracking and auditing along the way.

Getting Your Web Pages Ranking Higher

Equipped with all of the most important on-page SEO techniques, and guided by in-depth analytics and SEO auditing, MGS Partners can get your company’s web pages ranking higher than ever. We won’t just apply a standard checklist of optimization tasks to your site. We’ll develop a dynamic approach informed by years of experience and formulated to meet the specific needs of your business. To learn more about search optimization and more, contact our team today!

What's an SEO Audit and Why Does It Matter?

Like many other parts of your digital marketing plan, SEO isn’t a task that you can simply finish and be done with. It’s an ongoing effort, and it should be fueled by attentive observation, savvy analytics, and continuous improvement. One of your most powerful assets in this journey is SEO auditing. It’s an industry-standard source of insight that no SEO strategy is complete without. MGS Partners can provide top-tier SEO audits that will show you the way to better results!

As you know, the primary goal of search engine optimization is to get more organic traffic to your business website. This process takes time and has plenty of moving parts, so it’s essential for your business to have a clear picture of how you’re doing at all times. This is the goal of routine SEO audits: to show you how well the various branches of your SEO strategy are working. In addition to this, they provide your business with specific, actionable pathways to improvement.

Extensive and detailed SEO audits are inseparable from the larger goal of getting more organic traffic to your site and turning it into revenue. This is why it’s such an important part of what we do for our clients here at MGS Partners. The exact steps of an SEO audit will always depend on the unique needs of your business, but it’s still important to get a general idea of how this process works. Let’s break down a few key questions that our SEO audits will aim to answer for you.

What About the Rest of Your Online Presence?

Search-optimizing a business website goes beyond the website itself, and so should an SEO audit. Do people find your site useful and relevant enough to link back to it or mention your brand? How are your competitors ranking and for which keywords do they rank higher than you? Don’t forget Facebook, Google My Business, and other places providing your business name, address, and phone number. Keeping this information consistent is crucial for local SEO.

Your SEO strategy depends quite a lot on your social media strategy and how it interacts with your content marketing. Using your social profiles on Facebook and Twitter to share your content will build backlinks to your site and maintaining engagement with your audience will strengthen the visibility of your brand, all of which is fuel for successful SEO. It may be necessary to look at your performance in these areas to make for a comprehensive SEO audit.