Analytics Agency

Data Capture & Collection

Near the beginning of your organization’s data maturity, there can be a need for guidance as to what possibilities exist within the data you already have access to. At the same time, there is often a deep-seated uncertainty about what data could be available that has not yet been leveraged. While it wasn’t initially apparent, MGS Partners roots in development and technical optimization had uniquely positioned us to help you continue the process of envisioning and implementing new data capture systems.

Each piece of data captured not only has to abide by pertinent Privacy (PII) & Information handling laws but should be gathered intentionally, specifically contributing towards the target business outcomes that you are striving towards. Too many organizations, particularly those within the marketing sector while directing their clients, when first “testing the waters” in the data and analytics space will capture data with a shotgun “all-data-is-useful” approach. Secondary to the fact that some data cannot legally be captured, not immediately apparent is the fact that gathering too much irrelevant data can be just as bad as not gathering enough.

This situation of “wide-net” data capture without recourse can make your organization even more dependant on a third party while failing to see liabilities in what is being captured on behalf of your organization. If that third party is also reporting to you their performance, then “all data with no plan” can mean giving that individual or team the ability to omit certain variables, control for certain factors, and generally manipulate their apparent performance, like “P-hacking” of academic journal publications.

The development of your organization’s data capture framework should be carefully planned and agreed to by all stakeholders before new data capture initiatives are implemented. This pre-determination will serve to enable specific and intentional data capture, disallowing manipulation, and enabling insight into previously opaque business processes and initiatives.

Information gathering with strategy serves as the foundation upon which your future Data Warehouse can be built. As with the actual foundation beneath the building you are in right now, you’ll always be able to look bad and be glad that you had the correct expertise on your team from planning to development.

Leveraging Your Data

Now with structured data in hand, you’re ready to get back to business. With visibility into what is and is not working within your organization you’ve gained not just insight, but a powerful new arsenal to continue to drive towards success. With the power of historical data, you’ve set the stage to increase your organizational data sophistication from simple reporting to actual analytics.

It is the analysis that you separate data from analytics.

Leveraging newfound telemetry to diagnose, instead of review, to ask not “what happened?” but instead “why did it happen?”. These changes signify the true benefit in the use of your data. They are the beginning of the shift in your organization towards leading new trends, and increasing efficiency at every level of your organization.

Optimize Security & Privacy

Unfortunately it is true that the internet can be a bit of a  shady place at times. It’s safe to assume that nearly everyone who uses the internet is at some point explicitly concerned about the security of their data. This is particularly true, if you find that you have been the victim of a data breach. With personal data leaking from organizations every day, it’s important for you to consider the importance of keeping your own organization secure to protect your own clients. Our years of road-mapping and implementing complex analytics capture systems equipped MGS Partners with a unique expertise. From limiting the attack surface of your existing data framework, through to guiding your organization further along the path of data sophistication, we are uniquely qualified to help your organization! If you think we may be able to help, you should consider requesting a consultation with a MGS Partners Consultant. There is no obligation and our goal is to ensure that you receive value in return for your time from the very first interaction with our team!

What Leveraging Data Will Achieve For You

There’s no doubt that your approach to analytics—and the framework that defines that approach—will determine the success of your advertising, optimization, and marketing as a whole. By failing to leverage data, you may accidentally turn the power and precision of modern machine learning into a new form of shotgun marketing. By capturing and leveraging data which fails to correlate to the actual long term goals of your organization, you stand to teach optimization algorithms to focus on the wrong objectives. Data availability is key, and ensuring the correct data is the focus is critical. Without a predetermined objective, and the data required to measure if that goal has been met, you may find yourself feeling like you are caught holding an invoice in one hand, and nothing but uncertainty in the other.  

Not all data is of equal value to your organization’s goals. Oftentimes the small subset of available data that is most valuable is not available with “out of the box” analytics tools. You can leverage the years of experience and expertise that MGS Partners holds to better you leverage the data you have access to, to capture the valuable data that you don't, and all the while grow organizational data literacy too. If you want to forge the kinds of long-term relationships that turn leads into loyal clients, then one of the most important relationships to focus on first should be your relationship with MGS Partners.

Reporting on Marketing Performance

Once you have a data strategy, and are seeing increased success, you will naturally understand the power of the programs we help our clients to deploy. While seeing is believing, we will lead your through our unique approach to conveying an understanding of the technical details which have been leveraged to achieve your goals. Our team can stare at the data all day, but it’s not going to bring you value unless you’re clued in on what’s happening! For this reason, one of the most important elements of any service we provide to your organization is the way in which we report success to you. It’s our responsibility to have informative answers to your questions and sound advice when you’re not sure how to proceed. By working with MGS Partners, in addition to questions, you will finally receive matter of fact answers as well.

From Datasets to Dashboards

You Make the Decision

Before you run for the hills expecting to be confronted with a bunch of spreadsheets or worse, the expectation to learn an industry tool like Google BigQuery, we can assure you that this won’t be the case. Instead, the marketing insights that summarize your progress will be processed and made available to you in whatever form is best for you and your organization. From direct access to raw datasets, through to dynamic dashboards, we will be sure you have your own data in the form and format most likely to help you achieve your goals.

MGS Parnters will help you access your data, be it through dashboard or dataset, your data will be one of your most powerful tools. Acting on the analytics born of your data is a journey in and of itself. A top-of-the-line reporting dashboard can uncover a lot about where you are, but it will only fulfill its purpose if it helps you decide where to go.  Whatever the data may show to you, it needs to be as actionable as it is revealing.

We would therefore be pretty irresponsible marketers if we simply handed you a sleek-looking set of data visualizations and expected you to take it from there. MGS Partners is determined to not only help you understand the data, but to work closely with you in creating revised goals, new priorities, and dynamic ideas that will yield the highest possible value from your strategy.

The Power of Analytics

Businesses and marketers all over the world depend on today’s analytics tools to monitor, measure, and adjust the many components of their marketing strategies. It’s not just a trend or a novel idea, it’s fundamental to how modern marketing practices operate. 81% of marketers say that the majority of their decisions will be data-driven by 2020, and total spending on analytics is projected to reach over $100 billion US in 2019.

Why? Because it’s the industry-standard method for ensuring that you’re making the right choices and setting the right goals for your marketing strategy and your business at large. Without solid marketing data, and a framework to define your process, how will you know whether or not you’re bringing the right leads to your website, getting your money’s worth from Google Ads, or developing strong relationships with your leads and customers?

Working without analytics is, quite frankly, working in the dark. We know that as an accomplished business owner, you don’t operate your enterprise on hunches and whims. When you have MGS Partners by your side, the power of analytics will be in the palm of your hand.

So Many Tools, So Little Time

Analytics is a diverse and multifaceted field within marketing and can take many different forms. A 2015 survey found customer acquisition, marketing mix, and customer retention are the top three applications of marketing analytics for companies. Yet, today’s analytics tools can be far more specific than these broad categories would suggest. Whether you’re evaluating your social media strategy, PPC campaigns, or your website, anything that needs to be measured has an analytics tool designed to measure it. This can make it overwhelming to know what you need.

Not all businesses need a vast and elaborate arsenal of analytics software to maintain and refine their strategies. Depending on the scale and goals of your company, a basic analytics setup will allow you to handle all of the most essential metrics. Google Analytics, for instance, will tell you how much traffic is flowing to your website, where those visitors are coming from, how much time they spend on a page before leaving, and more. These insights alone can reveal a lot about the effectiveness of your content, landing pages, & SEO, just to name a few.

MGS Partners can provide your business with an analytics setup that is simultaneously detailed, thorough, and straightforward. This will give you a clear vantage point over the most important insights for your business, allowing you to direct your strategy with more precision than ever.